Hi Everyone,

Let’s get down to business.

As an international life, business and executive coach, I am often asked to help my clients improve their business, career and financial lives without compromising their values, ethics and emotional well-being.

One area I have focused on with clients is how to market their business in an ethical, conscious and holistic way.

Marketing is an all pervasive fact of life- it’s an influencer, it’s a force, it’s an environmental condition.  Marketing is messaging- and your messaging is a huge influencer on your outcomes in life generally and business, specifically.

Raising our awareness around this, both as business owners and consumers, helps shape the future of marketing. The reason for this is that, marketing only works if it gets the message right for the consumer and, if we are conscious as consumers, then the marketing message must also evolve in consciousness in order to grab our attention. Get it? The more conscious  we are, the more we only listen to conscious messages then the more we contribute to the evolution of consciousness in business and that  is a vital mission for us on the planet today, as economic interests wield so much power.

However, it is not just the consumer that needs to be conscious, the business owner and all those working in business have a responsibility to take a proactive role in ensuring that the marketing message is based on ethics and integrity.

How do we do this?  In advising my clients,  I have drawn on the work of my friend and colleague Carolyn Tate, author of Conscious Marketing.

I recently had the privilege of interviewing Carolyn on this topic. Carolyn explained that conscious marketing is all about building something so compelling and so good right into the heart of your business and services that people tell others about you and share your business with others – they become advocates for you which means you require little advertising and mass marketing. It starts with having products and services that fill a human need rather than creating a superficial want.

To become a conscious marketer :

1. Start by asking yourself why you do what you do. What is the purpose of your business, product, service?
2. Does this purpose align with your values, your vision and your mission?
3. Ensure your mindset is one where you pursue Purpose and welcome Profit- don’t pursue Profit at the expense of Purpose.

Click here to read my blog to find out more about Conscious Marketing and to get Carolyn’s tips and strategies on building your business in this way.